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Regional Sales Specialist (West - Los Angeles)

Los Angeles, California
Job Type
15 Feb 2021
Roland Foods is excited and committed to growing our Foodservice sales team, and we are seeking an experienced and motived sales professional to contribute to the overall growth of a defined regional portfolio with a focus on existing Foodservice Distributor, Chain and National Account customers.

The Regional Sales Specialist (RSS) is a quota carrying sales position that will interact with customer leadership teams, buyers, category managers and other decision makers to drive regional growth with a focus on generating incremental new business. This is a performance-driven role with revenue accountability for target accounts. The ideal candidate demonstrates fundamentally strong sales skills with foodservice sales experience, a results-driven mindset, and a desire to win. Expectations include driving incremental sales in the existing customer base, new customer acquisition, defending existing business, and satisfying customer activities and organizational commitments as needed to create strong partnerships. Additionally, the RSS should be able to effectively manage and initiate cross-functional collaboration with regional sales teams, Supply Chain, Revenue Management, Strategic Sourcing and Marketing departments.

The Roland Foods sales team is dedicated to working across multiple business segments; distributors, local, regional and nationally positioned end users, and industrial customers to maintain current business while driving growth through collaboration focused on solutions, ideas and products. You will work with a dynamic team dedicated to providing the highest quality of products while developing meaningful and strategic partnerships with our valued customers.


Primary Responsibilities & Expectations

Manage direct account business
  • Direct account management with a focus on foodservice distributors and end-users
  • Coordination with local and regional distributors to effectively service operators, maintaining high service levels
  • Facilitate quarterly / mid-year / annual business review processes with current customers ensuring consistent contact and follow-up on new business opportunities

Develop strategic partnerships with end-user accounts
  • Maintain pricing agreement and renewals with national and chain account customers
  • Drive business development activities of products with end-users through educations, building relationships and traditional selling efforts
  • Support existing business and pursue new placement opportunities with the goal of creating incremental growth through direct and indirect selling activities

Drive unit volume growth and execute regional & organizational initiatives
  • Support and promote the Roland Foods' brand through product demonstrations, trainings, targeted sampling, and end-user engagement
  • Document any and all activity around the customer for ongoing reference, performance management and future internal growth
  • Run and facilitate activities in region to promote the Roland Foods' brand, including targeted promotional campaigns, distributor sales meetings and trainings
  • Participate in various national & regional trade shows where appropriate
  • Execute recipe development and menu ideation
  • Introduce new products, enter sample requests and follow up

Key performance metrics
  • Execution of regional business plans to exceed net sales targets
  • Individual quota attainment for new opportunity wins
  • Individual quota attainment for strategic activity goals and benchmarks
  • Quantifiable achievement of self-defined personal goals

Minimum Requirements
  • Bachelor's Degree and/or Culinary Arts Degree required
  • 5+ years of prior account / sales management experience required
  • 5+ years of experience in the food industry; in particular, hospitality and foodservice
  • Strong administrative and organizational skills with experience using a CRM program, preferably Salesforce, required
  • Strong communication and presentation skills in front of groups of all sizes required
  • Organized, detail-oriented with strong technical writing skills required
  • Ability to travel up to 50% required
  • Previous exposure/integration in the Industrial/Manufacturing segments a bonus


About Roland Foods

Roland Foods, based in New York City, specializes in importing high-quality specialty food products from more than 40 countries. Founded in Paris in 1934 and established in the U.S. in 1939, the Company provides customers with exceptional specialty foods, primarily offered under the Roland brand. The company has a national presence in the foodservice, retail, and industrial channels as well as international sales in the Caribbean, Central and South America, Asia, Africa, and the Middle East. Roland Foods' dedication to providing quality and consistency has made it a leader among food importers and suppliers. The Roland brand is synonymous with quality for the consumer and chef alike.

Roland Foods is majority-owned by Vestar Capital Partners, a leading U.S. middle-market private equity firm that focuses on Consumer, Healthcare, and Business Services and Industrial Products.

To learn more about what we do and how we do it, check out our video by clicking on the link below and scrolling to the bottom of the page
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  • Job Reference: 232030982-2
  • Date Posted: 15 February 2021
  • Recruiter: Roland Foods, LLC
  • Location: Los Angeles, California
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent