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Chain Sales Manager, Off-Premise

Napa, California
Job Type
15 Oct 2020
JOB STATEMENT: The role is responsible for the communication and execution of our entire portfolio to key National/Regional accounts. The Manager will ensure we are achieving our fair share of business, growth and awareness in this important channel of business.Essential Duties: Implement sales performance measures and targets using the Bronco Wine Company (BWC) brand priorities with key accounts Manage SKU priorities by varietal and price segments and review execution against these standards within each key account New brand introductions as well as SKU rationalization on an annual basis is critical Work with National Sales Manager to develop action plans for business opportunities through the use of strategic insights Work with National Sales Manager and other Divisional/Regional Managers (DM/RM's) on deciding and executing on "Go to Market" monthly action plan Understand BWC new item priorities and execute them against each individual chain Program execution through all key phases: planning-communication-execution-evaluation Optimize shelf and cold box placement Prioritize relevant chain support based on national marketing calendar as well as any localized opportunities Execution and communication of sales objectives Plan out market activities at a minimum of 30 days out with a goal of planning 60 days in advance In market training and relationship development Call directly on key off-premise accounts to achieve monthly ad support, TPR support and relative coupon needs to pull programs Develop a professional business relationship with targeted National/Regional Chains Work with distributor chain managers and KAM's as needed Recap of successes, opportunities and market intelligence should be sent in at the end of each week to the National Sales Director, Director of Sales and appropriate distributor Introduce and execute new product launches as directed to key accounts Participate in trade events, distributor holiday shows, crew drives, blitzes and wine dinners in key accounts Attend chain meetings at distributor to train and distributor sales people Insure all distributor chain managers have a clear understanding of BWC brand standards, shelf and adjacency standards as well as monthly display priorities Communicate with DM/RM's to insure chains are a key component of all distributor sales incentives Hold monthly business reviews with DM/RM's and major distributors to review key account performance against plan as well as assessing any immediate risks and opportunities Manage chain budgets within annual guidance Adequately plan POS and funds for approved chain programs Conduct post-promotional analysis in conjunction with National Sales Manager (as applicable) QualificationsJOB REQUIREMENTS: Education/Experience: Bachelor's Degree or equivalent work experience 5 years of related wine industry experience required and 2 years of people management General Alcohol and Beverage experience highly preferred Knowledge, Skills and Abilities: Excellent communication, organizational, and self-motivational skills High level of integrity, confidence Strong analytical thinking Interact with and effectively supervise different people Make sound decisions regarding sales and personnel Work independently and effectively in assigned area PHYSICAL REQUIREMENTS: Sit for an extensive period of time Perform tasks using standard computer equipment WORK ENVIRONMENT: Indoor climate Limited noise levels PERSONAL PROTECTIVE EQUIPMENT REQUIRED: Side shield safety glasses, safety vest, head/ear protection and proper footwear when in production facility
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  • Job Reference: 182905789-2
  • Date Posted: 15 October 2020
  • Recruiter: Bronco Wine Company
  • Location: Napa, California
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent